New Strategic Partnership Between CMG.Asia and Generali Represents Shift in Vietnamese Business Market

CEO of Generali, Tina Nguyen, with Randy Dobson, Chairman of CMG.Asia.

Establishing a collaborative relationship between the two fields of lifestyle and insurance

On the afternoon of December 20th, CMG.Asia and Generali Life Insurance Ltd. Vietnam officially signed a deal marking the beginning of an exclusive 5 year strategic partnership. The pioneering deal represents a breakthrough in the Vietnamese market by demonstrating the union of a business in the insurance industry with a business in the health and lifestyle industry.

Randy Dobson thanks Generali for helping take part in this strategic cooperation

Both Generali and CMG.Asia are reputable brands in our own industry, and share a common value that is to make Vietnamese people, as well as their families, healthier and thus happier – Tina Nguyen, CEO of Generali Vietnam.

“This is a great opportunity for Generali Vietnam to bring our first-class products and services to CMG.Asia’s customers. Likewise, CMG.Asia’s wellness and healthcare services will be added to Generali Vietnam’s customers, staff and distributors’ benefits, enriching their experience with Generali.”

Tina Nguyen and Randy Dobson signing the official deal

With this partnership clients (including individual customers and businesses), employees, consultants and partners from Generali will enjoy the usage of California Fitness and Yoga’s high quality, 5-star facilities in 30 locations nationwide.

Currently, Generali is the only insurance provider offering prepaid memberships to their clients, who can then enjoy all of the amazing services and facilities of CFYC as a benefit. They will be encouraged to participate in physical activity, work out regularly and lead an active lifestyle to improve health and fitness.

Dane Fort, CEO of CMG.Asia, and Miss Universe Vietnam, Le Hang, with CMG.Asia Executives

This new partnership will enable CMG.Asia to work with Generali to deliver personalised financial and life insurance products and services to our many customers, their families and even their employees in a new and engaging way which has never been undertaken in Vietnam. Likewise, our memberships and fitness services will help Generali customers to maintain a more healthy, active lifestyle – Dane Fort, CEO of CMG.Asia

Reciprocally, Generali will provide customized insurance packages for members of California Fitness and Yoga, UFC Gym and Yoga Plus. Both CFYC clients and employees will have access to great benefits and offers from Generali.  CMG.Asia and Generali will also collaborate in creating better-rounded financial and physical health communication strategies for marketing to the public.

Executives and celebrities, including supermodel Xuan Lan, attended the signing to show their support

Both companies are experiencing rapid growth in their individual industries

Last year Generali Vietnam tripled their total revenue and increased their new business market shares. They currently have approximately 5,000 agents serving 80,000 customers in 12 cities in Vietnam and have plans to expand even further. CMG.Asia just opened the doors to its 30th California Fitness and Yoga Center, having experienced almost 100% growth year on year, and recently partnered with the UFC in their official $15,000,000USD expansion into Asia.