CMG.ASIA is the culmination of over two decades of innovation across multiple industries which have been brought together to form a “Life Enhancement Ecosystem” of companies and services that create significant value for our partner’s & client’s lives. In 2007, we entered the Vietnam market with California Fitness & Yoga Centers, the first and largest international fitness company to open in Vietnam. With a clear company mission of “Making Life Better” we helped California Fitness & Yoga became the most dynamic and dominant fitness brand in the country. A brand that continues to rapidly grow and expand to this day.
CMG.ASIA has created, managed and invested in some of the largest and most successful health & consumer lifestyle brands currently operating in Southeast Asia. We have extensive expertise and a proven track record developing and growing companies in the Fitness, Medical, Media & Entertainment industries.
From the inception of our first fitness & lifestyle center, we’ve maintained the belief that company culture is our most valuable asset and have worked to cultivate a “High Performance Culture” in our own organization and that of the companies that make up our lifestyle ecosystem. Throughout the last decade, our experience building, investing and developing more than 100 individual business units & brands across Vietnam and Southeast Asia has culminated to business enterprise values of over US$250 million dollars.