“The quality of a company is directly related to the quality of questions the leadership of that company is asking”
With a management board that has over 30 years of combined experience in a dozen different countries, CMG has one of the most well seasoned and professional leadership teams in the industry; enabling it to consistently deliver its brand promise to Make Life Better.
BOARD OF DIRECTORS
Randy has successfully operated multiple fitness companies across seven countries in a career that has spanned more than 18 years. He has been a key individual on leadership teams which have developed some of the top brands in the industry, including 24 Hour Fitness, California Fitness, Jackie Chan Sport, Yoga for Life, and Myoga to name a few. He is considered one of the most innovative thought leaders in the industry and has developed world class management skills over his illustrious career. Randy brings his passion for athletics and entertainment to his professional life, creating a unique fitness experience that is revolutionizing the way people exercise in Asia.
DANE R. FORT
Dane has over 12 years experience in Sales and Marketing for the Fitness industry spanning across four countries. Upon completing his studies at University of Washington Business School, Dane joined 24 Hour Fitness. After making his mark as one of the top sales and marketing professionals, Dane moved to Asia to work at 24 Hour’s Asian subsidiary, California Fitness, where he operated centers in both Hong Kong and Malaysia. In 2007, Dane joined California Fitness and Yoga Centers Vietnam as Vice President of Sales and Marketing before becoming CEO in 2016.
Group Legal Counsel
Mark Oakley is a corporate trained lawyer who has worked with leading international law firms around the world. He has been working with CMG.Asia since 2011 and was appointed to the Board of Directors in 2013. He is the founder and Managing Partner of ACS Legal, a Saigon based law firm that specializes in foreign direct investment into Vietnam and Southeast Asia. Before coming to Vietnam, Mark worked in London, Singapore and the Middle East. He advised multinational clients on various large international transactions involving banking, structured finance, M&A, joint ventures, acquisition finance and commercial agreements.
Chief Business Development Officer
Dr. Phan holds an MBA from Belgium University and a PhD in Business Management from Columbia Commonwealth in the USA. He sits on the board of Vietnam’s largest lighting producer, Dien Quang, and is the Trade Director for the company. Huy began working with California Fitness and Yoga in 2007 as a business advisor and later officially joined the board of management as the Director of Business Development where he has helped CMG.Asia grow into the largest and most successful fitness company in Vietnam. Huy’s extensive knowledge of local business combined with his success as an entrepreneur makes him an invaluable asset to the CMG.Asia team.
Chief Financial Officer
Rowell holds CPA certifications in Vietnam, the Philippines and Australia with an MBA in finance from Ateneo de Manila University. He has worked for some of the world’s leading accounting firms, including Price Waterhouse and Deloitte, where he opened both Vietnam offices. He has been working in Vietnam since 1990 helping to grow several large companies in the finance and private investment field. Prior to joining California Fitness & Yoga in 2011, Rowell was the CFO for JSM Capitol Indochina Ltd where he received extensive experience in managing large funds investing in Vietnam and other markets. Rowell holds a key role in preserving the company’s capital and ensuring sound investments for growing the business.
CMG.Asia EXECUTIVE TEAM
Chief Creative Director
Michael is an award winning designer with over 28 years of professional design and concept development experience, which he has applied to unique projects around the globe. Upon graduating with top honors from the elite Art Institute of Seattle, Michael put his passion for creativity into a multitude of successful businesses, including advertising, fashion, hospitality, design, graphics, interior design and creative concept development. He has been the creative force behind CMG.Asia’s powerful brand presence and unique lifestyle concepts.
Chief Communications Officer
In 2007, Huyen joined CMG.Asia at the very beginning of its stellar journey. As Chief Communications Officer, Huyen helps CMG.Asia tell their brand stories via traditional media, social networks and online media. With a background as a publicist and in public relations, Huyen is an expert who builds a strong image for CMG.Asia’s brands and wins the hearts of many celebrities and influencers in the media. What differentiates Huyen from others in her field of expertise is that she treats lifestyle and wellness as a key part of the entertainment industry, harnessing support from some of the most influential celebrities and editors in Vietnam.
Chief Technology Officer
As CTO, Martin is responsible for CMG.Asia’s overall technology strategy and all related topics and solutions. Martin has over 15 years of experience in development, design and integration of software solutions specialized in the Web & Digital Marketing industry. Prior to joining CMG.Asia, Martin was the CTO of PYCO Group for 6 years, steering their production center in Vietnam, and has led major projects, from social and e-commerce platforms to enterprise solutions, for some of the world’s largest corporations.
Chief Marketing Director
Trang has more than 15 years of extensive marketing experience in Vietnam. She started her journey with CFYC Holdings in 2007 when the group began its operations. Prior to joining CMG.Asia she worked for eight years as Managing Director of Events at a highly successful marketing company, representing numerous international brands. She is exceptionally skilled at events management, campaign execution and team development. Under her marketing leadership CMG.Asia has become the leading fitness and lifestyle brand in Vietnam.
Chief Digital Strategy Officer
Luke is a seasoned digital marketing veteran with over 12 years experience in the digital performance marketing sector. He has an extensive background in performance marketing across Asia Pacific, working with many of today’s leading brands, and was the head of iProspect in Singapore before joining the CMG.Asia team. He is an active leader in the area of performance marketing and has won over 20 Top Asia Pacific Industry awards in Mobile, Performance Marketing, SEO, Search, Digital, and Analytics.
Executive Vice President of Sales
Dean has over 15 years experience working across three different countries. He is a gifted communicator and speaks multiple languages, making him one of the most versatile leaders in California’s multinational organization. Dean began his career in Hong Kong where he developed his skills as a master recruiter, trainer and team building expert which has served him in developing the most dominating sales and marketing team in Vietnam today. His award winning expertise in membership sales and marketing has been key to the rapid success of CMG.Asia’s growth in the Vietnam market.
Executive Vice President of Operations
Joel graduated in 2001 from RMIT University in Melbourne, Australia, with a Bachelor of Applied Science in Hospitality Management and began his career with the Accor Group. During his 10 years with Accor he managed teams in multiple markets, including Australia, Fiji, Cambodia and Vietnam. In 2009, Joel took an executive role at Heritage Resort in Hoi An, later heading up 5 star projects in Da Nang. In 2015, Joel joined CMG.Asia as the Director of Operations, responsible for overall client experience and services. With his extensive 5 star hospitality background across several markets, Joel adds significant value to the company by creating systems which introduce new and dynamic initiatives, allowing CMG.Asia to be rated as one of the top 5 companies in hospitality & tourism in Vietnam for 2015.
Executive Vice President of Finance
Trinh has more than 11 years of professional working experience as an executive member of several international organizations, where she gained her extensive knowledge in finance-related fields. Trinh holds a CPA certification in Vietnam along with a CMA certification in the US. Her expertise includes auditing and accounting in accordance with the Vietnamese Accounting System and International Accounting Standards in the fields of manufacturing, trading, and service. Trinh has played an integral part in maintaining the financial stability of the group, including building a talented, highly efficient team and strong financial controls and systems which support the fast paced growth of the company.
Executive Vice President of Fitness
Su’s passion for athletics stems from his past as a champion Muay Thai fighter where he honed his competitive edge and coaching skills. He has been operating Personal Training departments for 15 years and has created some of the most successful Personal Training teams in multiple countries across Southeast Asia. In addition, he developed a new fitness training technique, Kickfit, which has become one of the most popular mainstream training styles adopted by many chains in Asia. There are few fitness professionals in the world with his depth of knowledge in operating professional and profitable fitness organizations.
Director of Digital Marketing
With a passion for business and all things digital, Erik has built a strong reputation in the digital marketing industry. He previously founded two education training centers within Vietnam before joining CMG.Asia as the head of Digital Marketing, overseeing the company’s online growth, lead generation and marketing strategies. Erik has been recognized by several leading internet companies, including Facebook, where he regularly teaches as a guest speaker for their business development teams.
Director of Human Resources
Hanh holds an MBA from Asian Institute of Technology (AIT) in International Business and a joint MBA from AIT and Centre Franco- Vietnamien de Formation à la Gestion in Business Administration. She has over 10 years of extensive experience in all functions of Human Resources Management in leading multinational companies across various industries such as Manufacturing, Hospitality, FMCG, Executive Recruitment and Fashion. As a SHRM-Certified Professional, Hanh is passionate about all aspects of human resources and education and is dedicated to making CMG the “Best Place to Work,” where people are inspired to be the best they can be.
Director of Real Estate Operations
Sulyn graduated from Limkokwing University of Creative Technology in Kuala Lumpur as a Graphic Design professional. After working in Advertising for 6 years she decided to make a career change and moved into the fitness industry in 2001. She became certified as a FISAF and a Les Mills instructor, eventually moving into management of club operations and has now worked for 15 years across three markets, Kuala Lumpur, Singapore and Vietnam. With her extensive club operations knowledge and graphic design training, Sulyn took over the group’s Real Estate Development Operations in early 2015 where she has significantly improved the division’s efficiency, allowing the group to rapidly expand business across Vietnam.
Director of Member Services
Wati began her journey with CMG.Asia by leading several teams in Hanoi before taking on the role of Country Member Services Manager. In that time her dedication, leadership skills and 14 years of experience in the fitness industry led to growth of the member services team and raised CMG.Asia’s standards even further. In 2017 she became Director of Member Services and now leads teams spread across 30 clubs.